The economics of decorative textiles have changed
Digital production reverses the traditional sequence of designing, printing and stocking fabric before demand is known.
The traditional model
Capital is committed to printed inventory before the market has determined which designs will succeed.
The digital model
The customer order can be received before the printed fabric is produced.
Unlimited design without unlimited inventory
Design creation is becoming abundant. The competitive advantage moves toward curation, visualization, customer experience and execution.
Curated Design Databases
Large commercial design libraries can provide enormous choice without requiring physical printed-fabric inventory.
AI Creation & Modification
Create, recolour, rescale and personalize textile designs rapidly for individual interiors and customer preferences.
Customer & Designer Uploads
Selected artwork can be adapted, prepared and converted into production-ready textile files.
Room Visualization
Customers and decorators can evaluate the proposed finished drapery in the room before production begins.
Print-Ready Preparation
Resolution, repeats, scale and file preparation can become part of the service rather than a major product cost.
Production After Sale
Digital pigment printing enables only the required quantity of fabric to be produced for the confirmed order.
One digital platform. Two routes to market.
The same design, visualization and production infrastructure can serve both the private consumer and the professional decorator.
CustomDrapery.com
Upload room → discover or create designs → visualize → customize → order → manufacture → deliver.
DecoratorShowroom.com
Client project → curated design search → modification → room visualization → client approval → custom production.
A unique digital drapery position
The acquisition combines flagship category names with commerce, printing, design and premium-market assets.
Commerce & Market Position
- DraperyStore.com
- DraperyMart.com
- DraperyMall.com
- DraperyShops.com
- DraperyShowroom.com
- DraperyDigital.com
- DigitalDrapery.com
Digital Printing & Design
- DraperyPrinting.com
- PrintedDrapery.com
- DraperyPrint.com
- PrintDrapery.com
- DraperyPrints.com
- Drapery-Print.com
- Drapery-Prints.com
Premium Silk Drapery
- SilkCurtain.com
- SilkDrapery.com
- SilkDraperies.com
- Silk-Curtains.com
- Silk-Drapery.com
- Silk-Draperies.com
Available as part of a broader strategic acquisition incl. DecoratorShowroom.us & Curtain.us & CurtainShowroom.com.
Technology can be replicated. The digital position cannot.
The technologies enabling mass customization are becoming broadly available. Category-defining digital identities remain exclusive assets.
Why now?
Three developments have converged to create the conditions for true mass customization of decorative textiles.
Digital Textile Printing
Short-run and on-demand production reduce the need to commit capital to large printed inventories.
AI + Digital Design
Design search, creation, modification and personalization can happen at unprecedented speed and scale.
Interior Visualization
Customers and decorators can increasingly evaluate the finished look before committing to production.
Designed for an established industry partner
The opportunity does not require building a textile company from scratch. A suitable acquirer may already possess most of the operational infrastructure.
Industry knowledge available
Strategic acquisition
The complete 20-domain Custom Drapery portfolio is available for acquisition by an appropriate end user.
Acquire the digital position.
DecoratorShowroom.com may also be included in a broader transaction.
Proposals for individual flagship assets may be considered, although preference will initially be given to a strategic portfolio acquisition.
Price on request.
Secure transfer can be completed through Escrow.com.